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Thursday, September 09, 2010

The BBC, dslr's and Preimere Pro

The Production Landscape Is Changing.

Over the last week or so there have been a series of what seemed, unrelated announcements, each interesting on their own. One of them was that the BBC was giving some level of approval for using dslr shot material. Adobe released Premiere Pro 5.0.2 a few days ago. Today, Adobe announced that the BBC was putting 2,000 seats of Premiere Pro in, its now their official NLE. Press Release
What does this mean ? well besides the fact that Adobe got a very nice sale done here, its a very high visibility announcement. I think it goes to say, if you make a great product, people will buy it and use it. Given the BBC will let dslr shot material into productions now, and Premiere Pro natively edits h.264 based formats, its a pretty simply decision. I also think this deal gives Prem Pro much more serious street cred with producers too because if its good enough for the ultra picky BBC, its got to be good enough for me. Time will tell how this plays out.