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Monday, July 18, 2011

Avid Gives Sneak Peak At Next Version of Media Composer

Last night in Burbank CA Avid gave a sneak peak at what will shape up to probably be the next version of Media Composer.  Avid’s Paul Foeckler, VP, Creative Professionals, Products and Solutions, showed off  the DNxHD codec  working in 444 RGB ( Aka ProRes 4444 ). They also announced  64-bit support; the ability to work in larger than HD frame sizes, such as 2K, 4K and higher; and more third-party support video I/O from AJA, Blackmagic, Bluefish 4:4:4 and others for I/O solutions.  A new GUI was previewed as well. 

The new UI incudes numerious improvements that is a big step forwards for Avid since they really haven't done much with the UI for a very long time. Clearly if FCP X had not made such a huge flop, Avid would not of had reason to come out swinging like this showing off they have in the works. To say the least its all getting interesting as Avid seems to be getting back in the game by finally fixing some of its most glaring problems.