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Thursday, September 08, 2011

Acquisitions Today

This is more like reading the Wall St. Journal Today. 

Trew Audio announced they acquired Coffey Audio in LA. Great move giving them a presense in LA which is obviously a large market.

Then the monster announcement : Adobe has aquired IRIDAS

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http://www.adobe.com/aboutadobe/pressroom/pressreleases/201109/090811AdobeAcquiresIRIDASl.html

 

As you may already have seen in the official press release, Adobe has just acquired technology from IRIDAS, the makers of the SpeedGrade line of color applications, as well as several other tools for the professional film and video market.

We’re excited.

One of the major reasons that we’re excited is that we know that the Adobe team will be enriched by the addition of the IRIDAS team—with their deep knowledge of color science, light, and image processing. They’ve done a great job developing world-class products.

With the addition of this set of high-end technologies, we’re even better able to deliver on our commitment to provide video professionals with the tools that you need. Not only have we listened to your requests for better, faster, and more powerful color grading and finishing tools—but we’ve also looked ahead to the future needs of professional video, including HDR (high dynamic range) and raw video workflows.

Though we can’t comment on the details of future product versions, we can point to our history of ever-increasing integration between our applications as an indication of why we acquired these technologies. We look forward to the new workflows that may be enabled by future integration work.

How would you like to see these applications integrated? Feel free to give us feedback, either through the usualfeature-request form or in comments on this blog post.

Be sure to check out the official press release, which has lots of additional information, as well as some insight from Jim Guerard and Lin Sebastian Kayser. Jim has also shared some thoughts on this matter in a blog posthere.