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Thursday, November 01, 2012

RED Price Slashing

If you wanted a RED Scarlet or EPIC it just got a whole lot cheaper today. 50% cheaper. This was of course in response to Son't F5 / F55 intro yesterday. So if you want a shotable Scarlet setup, barebones, its now $15,460 as pictured above : body, 2 batteries and charger, 4" LCD touchscreen, 48gb SSD and reader. You won't be shooting a lot with that, but you could get started. Add in more media storage, maybe the Pro I/O module, the 7" LCD, the EVF, arm, and you are looking at $25K as a everyday working package. No Glass. Thats a lot more doable than a day ago. So I respect RED for the major price cuts. This is what they talked about from day one. 

The new pricing is :

  • 5K EPIC-X Brain – $19,000
  • 5K EPIC-X Monochrome Brain – $20,000
  • 5K EPIC-M Brain – $24,000
  • 5K/4K Scarlet Brain – $7,950
  • 4.5K RED ONE M-X Battle Tested – $4000 (includes CF or SSD recording module)

The new pricing is due to what they say is greatly reduce manufacturing costs and they have paid off their initial R&D.  So this puts some real pricing pressure on Sony. In fact the RED ONE to me actually gets interesting even if its now dated and clunky to work with. Ebay prices will get interesting to be sure now. 

Of course still we wait : no APS-C / S35 dslr with problem free video images... that isn't pricey for now. Don't get me wrong, these tools are amazing. Dreams 10 years ago... now yours today for a much lower price !... thoughts ?