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Sunday, September 15, 2013

Arri Revels Amira Small Shoulder Cam for News & Docs

Ready for a cheaper Alexa ? Want something that's ready to shoot with fast boot time ? Doc and news friendly ? Arri Name on the side ? Want a camera designed for single person operation like a full size ENG camera ? Welcome the Amira. Same sensor as the Alexa, but for now limited to 1080 res at speeds up to 200fps. Supposedly much cheaper than an Alexa. I'd guess its in the $25K range to make it competitive with Epic and F55.  It shoots to a new media card from Sandisc shooting to ProRes 4444, 422 HQ, 422 and option for DNxHD if you want to license that.  No mentioned 4K ability though. For a camera over $10K ( guessing price to be announced ) I think its a hard sell not to be 4K ready now, with with future firmware update to unlock it. I suspect that 4K will be an upgrade of some sort down the road for this camera. 

As always, don't buy a camera if you can't pay it off fast enough. Great to have the best out there, but you can't have a 2 year or more payback period. With how these things constantly change anything less is crazy financially. While some markets support moving to a 4K camera, others don't. You have to know of using a 4K camera will really buy you work or not and then decide.